Video Production Services in Calgary
Video is engaging in a way that no other form of media is. A video brings faces, voices, personality and heart to any message, while also demonstrating authenticity.
Furthermore, a well-produced video can increase the likelihood of a customer purchasing from you over a competitor. A stunning video is a great way to demonstrate your products, or services so your customers are better informed.
Whether you are interested in a 10 second social media ad, a feature length documentary, or anything in between our producers will work closely with you every step of the way.
The video production process is broken up into four stages:
This is where we get to know you, your business, and what you are looking for in a video. With this information we draw up plans to craft a stunning piece of video art that not only gets your message out but ensures it is on brand and consistent with your company.
We will provide a few concepts for you to choose from, gather your feedback, and flesh out the details. Once the concept is approved, we dive into the best part; production!
We are proud of our reputation for creating shooting environments that perfectly balance professionalism and efficiency with fun and relaxation. The crew works to ensure that time and resources are used most efficiently while not rushing the creativity of the camera shots. At the end of the shoot we take all the beautiful footage gathered and hand it over to our post-production team.
Our creative team will take the very best shots from production, weave it into the perfect story and then add music, polish up the recorded audio, and enhance the images ensuring that every frame of your video has just the right feel. Once they are satisfied, we will send you a link to view a proof of the completed video.
You will be given two opportunities to view a proof and revise the editing of the video. Providing you with the perfect video is our goal, and your feedback is essential. Once we have all your feedback, we go back to the edit suite, make any changes, and provide a new link for the revised video. This is the part where you tell us you love the video and we deliver you the final version via download link.
Let’s get started on your video today!
Video Production FAQ
Why does my business need video?
It is our core belief that all businesses should use video, after all it’s kind of what we do! The question becomes what kind of video best suits your business. From short social media ads and product highlights to longer explainer clips and how-to videos, we love to make them, and customers love to watch them. Google also loves videos so use it to highlight your company culture or product page and increase your SEO at the same time.
We, of course, are biased but there are many reasons backed by fancy statistics to support our belief. Here are our top three:
The demand for video content is increasing and is not expected to stop anytime soon. Video is everywhere and consumers love to watch. They love it so much that they have come to expect video content on blogs, social media ads, and websites.
Video is more captivating than text and engages users for longer. A well-produced video will help keep customers engaged with your social media and your website longer. A longer engagement gives you more opportunity to make the sale.
Any video is an investment, and with all investments there needs to be a good return. Most video marketers say they are satisfied with the ROI of their video marketing efforts.
These efforts include videos designed to increase sales and brand awareness, educate and inform customers, showcase new products, or attract new customers.
Simply, video is the easiest media for people to consume. Give the people what they want and let us help you create the perfect video for your message!
What should my video say and how should it say it?
These are the questions that most DIY video producers get hung up on, and where hiring The Company Inc. can really help.
Your video can carry one or multiple messages. It can tell consumers what sets your services apart from your competitors, how previous customers have reacted to your work, where your business came from and where it’s going next, or how your products will help customers achieve success! These are all messages that can be told quickly, and concisely using video marketing. Our team will work with you to develop the message the best suits your needs and develop a plan on how that message is portrayed.
We make amazing videos for businesses just like yours by understanding that customers want everything, they want it right now, and they want it to be easy. Video gets your message out quickly, concisely, and in a beautiful way.
Book a free consultation now and get your message out there.
Does video work as well as the statistics say?
This question comes up all the time and the answer is yes, if you invest in it properly. Key word is invest. We aren’t saying you need to create a multimillion-dollar video to get a good ROI but you do need to remember that you get what you pay for.
While it has happened, that businesses have created viral ads using nothing more than an intern with a smart phone, videos for the most part need to have clear messages, and beautiful imagery to truly be effective.
With our experience and professional know how we can make your investment one you can afford, get returns on, and feel good about.
Why should I choose The Company Inc?
We know there are a lot of other fish in the video production sea. There may even be some cheaper companies out there. However, we work extremely hard to ensure our customers have the best experience possible and that means:
- Taking the time to answer all your questions, no matter when you ask them
- Clear and transparent pricing with no hidden charges
- Developing a relationship with you and your business to best meet your needs
- Holding ourselves to the highest standards of quality
- Loving what we do, having fun doing it, and putting our passion for video into every project we work on.
The creative process is about everyone coming together with their best ideas and utilizing their specific skills to make an amazing product. That is why we work closely with our clients through the whole process, giving them 100% of our attention no matter the size of their project.
How long does it take to create a video for my business?
A good video takes time to get right, and we won’t sacrifice quality just to get it done. From the beginning we work with our clients to determine timelines based on the concept, their goals, and the resources available and we’ve never missed a deadline.
On average a video under 5 minutes takes about a month, from concept to delivery. Revisions can add a week or two depending on how many changes are made and the complexity of those changes.
How much should I expect to spend on a video for my business?
Our favourite question deserves our favourite answer; it depends. What does it depend on? Mostly your budget. We try our very best to create an exceptional product that works within the amount you have available to spend. A few other factors that can affect the price of your video are:
- The length and complexity of your video
- Shooting location(s)
- Any speciality elements you may desire such as animations, sound effects, actors, etc.
In general, short social media ads could cost under a thousand dollars with more robust marketing videos starting around $5,000.
We would love to discuss your budget and provide a quote that reflects your needs. Book a free consultation now!
Who owns the video once we’re done?
The final video belongs to you. Every single frame of it. Forever.
How do I get started?
You’ve already taken the first step! Now all you have to do is head to our contact page or call us to say “hi!” We can have a brief chat about what you are looking for in a video and provide you with estimated costs and time-frames. When you are ready to move forward, we will be ready to dive right into the process.