Our projects
Rootbar Salon
Sometimes the best partnerships are born from the most challenging circumstances. In 2020, the world was turned upside down, and hair salons were closing their doors more often than they were opening them. Yet in the midst of this, a determined female entrepreneur launched Rootbar Salon.
The client
When we first connected with the Rootbar team, they weren’t just opening a new salon, they were rewriting the rules of resilience in the beauty industry. Their story wasn’t just about surviving the pandemic, it was about thriving despite every obstacle thrown their way.
The women behind the salon had a vision for a boutique, express service salon that focused on providing high-quality hair services in a time efficient manner. With services designed to be completed in an hour or less, the goal of Rootbar was to cater to individuals with busy schedules who still want a high-end salon experience that emphasizes convenience and luxury.
The collaboration
Time drove everything on this project. The salon was putting finishing touches on their opening and wanted to hit the ground running, leveraging their incredible journey to strengthen their already loyal client base. Plus, they were wrestling with technical issues such as logo files that wouldn’t cooperate across different formats and color processing headaches that every small business owner knows too well.
This client was one where our approach made all the difference. We didn’t want to impose our vision on this amazing story, we wanted to amplify theirs. Instead of scripting their story, we sat down with the Rootbar team and said, “Tell us your story the way you want it told.” Then we took their authentic words and transformed them into compelling social media content that genuinely represented their voice.
But wat really set this partnership apart was when they mentioned those frustrating logo issues, we didn’t just nod sympathetically. We rolled up our sleeves and delivered a working logo complete with identity package.
The process
Our single-day shoot resulted in something extraordinary: a 4-part documentary series that told their complete story, plus secondary social media cuts and three promotional clips that weren’t tied to specific dates or events.
- Two carefully chosen interview locations to add visual variety
- Documentary-style interviews that revealed authentic stories
- Extensive Broll content gathering to enhance visual engagement
- Strategic post production choice to develop narratives
- Custom lower third graphics that perfectly matched their existing branding
- Precision color correction and immersive sound design
- Delivered as Web-ready formats for seamless social media posting
To solve their logo issues our design team rebuilt their logo using estimated typefaces and strategic color picking, ensuring compatibility across RGB, CMYK, and Pantone formats. We then delivered a complete identity package with vector and raster logo files.
The results
While shooting, the client also mentioned some issues with file formats and colour processing for their logo. Our design team did a quick logo rebuild and provided a full identity package and logo set in vector and raster formats.
The Consensus
I love the video! We had so much fun! You are wizards and so fast. The logo is honestly bang on.
April Brown | President, Rootbar
This project was so much work but so worthy and so fun. The group of women behind Rootbar are an inspiration and our team loves telling these kinds of stories. Corporate video does not have to be boring to be effective, you just need the right people to showcase the message.
Shawna Mancini | Executive Producer, The Company Inc.
