The Client
After being shut down for most of the 2020 and 2021 seasons Pro Rodeo Canada came to us looking to create a video that they could use to generate interest and excitement in the sport of rodeo, and to inform fans that they were going to be able to attend events moving forward. They wanted to be able to distribute the final product throughout multiple channels such as web, broadcast, and social media.
The Collaboration
All materials were provided by the client, including a locally produced song to be used as the focal point of the video. Photos and video clips from the CPRA archive library provided the base of visuals and we added in a motion graphic treatment, with overlays and lighting to provide additional depth and atmosphere. The final product was delivered in HD in both a 60 second and 30 second version.